Adobe MAX 2008 - Day 1 - Keynote Highlights: Air 1.5, Cloud & Client Platforms, Social Computing, Mobile Flash (Flash for iPhone?)
The First General Conference at MAX did not disappoint. Tons of great info and announcements.
Read on to get an idea of what is coming from Adobe.
Adobe Air 1.5
A new version of Adobe's desktop application framework will be releasing it's new version here at MAX. Major players, such as New York Times, have already adopted the new version. Utilizing the new text engine that is featured in Flash Player 10, the Air app they showcased is one helluva news reader. It works on multiple devices and features offline browsing for on the go.
Adobe is making a big push towards "cloud" backed rich internet applications. Salesforce.com gave a powerful presentation on how their platform is a cloud based fashion. They provide a variety of different services that developers are able to use to customize and build their own enterprise CRM software. This eliminates the need for IT organizations to manage infrustructure, and allows developer to build applications that utilize multiple web services to create amazing, powerful, and custom mashup applications.
This is really cool. A real time social computing platform. It allows for developers to create apps that allow the sharing of video, screen, and VOIP. A client SDK is provided that integrates with Flash and Flex that features components for multi-media sharing. It it backed by a hosted service that handles only the sharing of interaction information, not data, which allows companies to keep sensitive data safe within their systems.
A cool little widget that allows multiple social networking tools to send notifications and have them delivered to one place. Early adopters include: MySpace, Facebook, Twitter, eVite and more. Any developer is able to make their app work with the Wave widget, and it's as easy as having the app send an email.
Mobile Flash Player
Dubbed the Open Screen Project, Adobe is working hard with the big players in the tech industry to try and get a full version of Flash Player 10 (not the whimpy Flash Lite) running on as many mobile phones as possible. Some phone that were demoed were a new Nokia smart phone, a few Windows mobile phones, the G1 from Google, and last, but defiantly not least....The iPhone!!!! Well, that's kinda a lie. The iPhone was not demoed but it was officially announced that the are working on it and that the final roadblock will be getting Apple's tech team to give final approval.
On the Flash Lite front, Adobe is working to make installation of standalone apps for smart phones. It is called the Flash Lite Distributable Player. If the user does not have Flash Lite installed it will prompt them to install the player, and then will be packaged to appear in the users phone menu without having to launch a lame SWF file stored in the file structure.
Screen Aware Mobile Phones
This is wizardry. The XD team at Adobe, who is responsible for creating the future at Adobe, has began developing screen aware mobile devices. Any screens connected to a network can recieve remote calls from these devices. Still in the test tube, and a little goofy at the moment, but some cool possibilities could come out of this.