DuroMedia

And now for something completely different....

So I work for a company the sells online marketing solutions to major brand advertisers. Part of my job is doing consulting for the sales team on things like required resources, timelines, and production budgets. Considering this, I'm always getting asked:

"How long will this project take?"

What's the Deal with Project Timelines?

Why do they always have to be set in increments of 2 weeks? This question crossed my mind when yet another sales person asked me if a project was going to take 4 weeks, 6 weeks, 8 weeks....so and and so forth. What about 3 weeks, or maybe even 5? 5 weeks is a great amount of time for a project. It sounds better than 6 weeks, and gives the team more than the dreaded 4 week turnaround. In my opinion, I think it has the potential to blow a clients mind. I mean when they see that on the proposal, they'll be like:

"Wow! These guys are out of the box thinkers. They don't operate on the normal 'even' wavelength. They have embraced the 'odd'.

Alright, I think you've finally lost your mind

Maybe I have, but I think I'm going to give this new way of thinking a try. We're putting it on a proposal now. Will this create a revolution? Probably not. But here goes laughing at the status quo.